Hi I'm Ellie Cho.
As a kid, time with a blank piece of paper became a therapeutic moment whenever I wanted to be inside of my own sanctuary. It helped me define myself as a designer. As I continued to pursue my dreams, I started finding my own value, which is simplicity. Making things intuitive and removing unnecessary steps and too many choices creates a useful and purposeful product. I really care about people and providing the most optimized experiences for them. I’m passionate about designing projects that can improve their daily lives, whether the impact is large or small. For me, it’s such a privilege to be a designer and my energy is boundless when I’m creating solutions and pushing myself beyond expectations.